What is a Marketing Major and is it Right for Me?

If you’re a strategic and creative problem-solver, then a career in marketing could be right for you.

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you’re a strategic and creative problem-solver, then a career in marketing could be right for you.

Marketing is a good major because it’s extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year.


Marketing Manager

Marketing managers oversee corporate marketing efforts, including campaigns, strategies, and analytics. They work closely with art directors, sales teams, and finance professionals to coordinate their efforts. The typical requirements for becoming a marketing manager include a bachelor’s degree in marketing or a related subject. The job usually entails managing a multidisciplinary team, so previous experience in advertising, marketing, or promotion can make it easier to qualify for this position.

Data from the U.S. Bureau of Labor Statistics (BLS) indicates that the average annual salary for marketing managers was $142,170 in 2020, although earners in the top 10% reported annual salaries over $208,000. BLS data further suggests that overall employment in this field is projected to grow by 7% between 2019 and 2029, which is faster than its growth projection for the average occupation.

Social Media Marketing

Social media marketing is a methodology that involves using social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, to market brands to potential customers. Social media marketers must know which platforms are best to reach their target audiences.

For example, LinkedIn may be the best option for businesses selling products to other businesses, while a family-oriented consumer brand may target users on Facebook. Through relevant coursework, marketing students are exposed to the unique advantages and disadvantages of different social media platforms, as well as to the difference between paid advertisements and organic marketing campaigns.

Marketing Major Jobs

If you’re weighing your future career options and wondering “why major in marketing?,” here are a few occupations in the industry that might help you decide.


How do I know if marketing is for me?

Should I study marketing? Consider it if…
  1. You like variety in your work. …
  2. You understand people—and how to communicate with them. …
  3. You’re flexible and always learning. …
  4. You have good writing and verbal communication skills. …
  5. You’re open to work for a variety of organizations. …
  6. You’re creative.

What major should I choose for marketing?

As stated in the United States Department of Labor’s Bureau of Labor Statistics report, “Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous.

Is marketing a pointless major?

One article from Business Insider named marketing degrees in its list of the 10 most useless graduate degrees. It should come as no surprise because with over 40 million Americans holding student debt according to CNN, the country does indeed have an issue with useless degrees.

Is marketing a hard major to get into?

Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.

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